This book by Annette Simmons will give you a lot of ideas on how to persuade others by telling more stories. It’s called The Story Factor: inspiration, influence, and persuasion through the art of storytelling.
If you’ve ever wondered why you have a hard time getting others to see your point of view, you may be using too many facts and not enough relevant stories. Annette Simmons explains why giving more facts will not only turn people off, but can hurt your chances for ever being able to influence them.
I had a major insight on page 50 when I read, “A subtle yet powerful shift occurs when you seek to influence people to make wise decisions rather than ‘right’ decisions. When you decide to awaken sleeping wisdom rather than convince others you are right, you will produce a much more powerful experience for both of you.”
Most of us have a cause we’re concerned about and would like to see a better world for people, animals or the environment. Annette shares stories throughout the book that will get you thinking about personal stories you can share that will make a difference. When people are faced with too many facts and information (which most of us are) they’ll become confused and cling to status quo. A story helps them draw out their inner wisdom and connect with Truth.
Whether it’s to one person or many, if you’re trying to influence the unwilling, unconcerned or unmotivated, the information in this book will help you achieve it with less effort and better results.