Josephine Bellaccomo is a role model for courage. She’s put what she’s learned about effective communication into this book to help activists make a significant difference in the world. If you’ve found yourself wanting to strategically speak to the power holders or better handle objections people give you about your message, have this book handy.
It’s one thing to feel empathy for activists, it’s another to care so much you take the time to break down each aspect of being an activist and then give specific tools for each situation. Well done! Josephine helped me see how detailed facts add credibility and when I can make a bigger impact using other people’s quotes.
Josephine covers how to deliver the message as well. In my work, I’ve found that helping people get comfortable with pausing and connecting with their audience increases their confidence level and builds trust with the audience. Most of us have been well trained to fill in any silent space with words that simply dilute the power of our message. Knowing when to stop is an art form that can be learned and used with grace in even the toughest situations.
Whatever your cause, learning to communicate it simply, powerfully and memorably is time and money well spent.